Should you hire a VA or an OBM?

Building an online business team can be a challenge. You might be uncertain about delegating tasks, figuring out who to hire first, and what their roles should be. Generally, you'll start by hiring a Virtual Assistant (VA) or an Online Business Manager (OBM), both very important for an effective team. Knowing their differences and when to hire each will help save time, effort, and money.

VA and OBM - What's the Difference?

A VA is hired for doing tasks, while an OBM manages these tasks. A VA is accountable for themselves, while an OBM is responsible for the team. A VA is expected to be flexible, quickly learn new things, whereas an OBM needs a specific skill set and expertise. VAs don't do strategic planning; that's an OBM's specialty!

Roles of a VA

A VA takes care of tasks in a business's daily operations, adapting to varying needs. They can handle different tasks like posting on social media or answering emails. Some VAs have specialties in marketing, client support, or customer service. They can also handle any tasks you assign to them.

Roles of an OBM

An OBM is your strategic partner who helps make your business run smoothly. They design plans, processes, and systems, prioritizing team management and operations. They offer a more advanced model of services, focusing on the big picture and managing task requests. Their services are usually offered in monthly packages or retainers that cover all your needs. OBMs often specialize in serving a specific type of business or industry.

Deciding Between a VA and an OBM

If you need a task-doer or a leader, will help decide whether you need a VA or an OBM. If you're overwhelmed by your to-do list, a VA is the answer. They are great at following instructions and completing repetitive tasks. If you're overwhelmed by your team, an OBM is your solution. They ensure your team is correctly structured and focused on your business objectives.

Need for Time or Bandwidth?

Both VAs and OBMs save you time. However, OBMs also increase your bandwidth. They handle complex parts of your business and monitor metrics, freeing your time and mind space for leadership and creativity.

VA vs. OBM

Hiring a VA and training them to be an OBM is not advisable. It's essential to maintain clear role boundaries. Similarly, an OBM might handle some VA tasks initially, but this should not be a long-term plan. They need to focus on managing work and overseeing development and growth.

Should You Hire Both a VA and an OBM?

If your business needs both roles, hire the OBM first, and let them help you find the right VA.

Why Does an OBM Earn More Than a VA?

OBMs typically earn more due to their strategic value and responsibility levels. They're proactive, strategic, and discerning. They don't just work; they advise, control, and manage boundaries within the business. However, a great VA is also invaluable, being resourceful, responsive, and efficient.

Adding an OBM to Your Team?

If you're considering adding an OBM to your team, feel free to reach out.